Shannon Larkin

Shannon is a Senior Partner with Harmony Healthcare IT, serving as the VP of Marketing and Business Development. She has 25 years of experience working in healthcare as a medical biller, practice management system and electronic health records (EHR) trainer, and health IT marketer. Previously, Shannon was Marketing Manager for PAC-COMP, a health IT firm which went through an initial public offering to become Medical Manager Corp (MMC). MMC was merged into WebMD where Shannon held the position of Director of Marketing. In this role, she was responsible for both strategic and tactical marketing of ten product lines ranging from clinical to practice management to revenue cycle management; as that company changed hands over time, Shannon was also responsible for re-branding. She has experience with marketing strategy, positioning, messaging, event management, mergers and acquisitions, product launch and digital marketing. Today, she contributes to Harmony Healthcare IT in the areas of business development, channel partner management, sales, and product marketing.