Freddie McEwan

Freddie McEwan is a Digital Analyst at Harrods since February 2023, specializing in enhancing the digital performance of the company's website and app, along with overall digital marketing initiatives. Previously, Freddie completed a Digital Marketing Apprenticeship at BT from October 2019 to February 2023, where responsibilities included managing omnichannel campaigns for high-value products, budget management, stakeholder coordination, and post-campaign analysis, while also introducing influencers into marketing strategies. Freddie holds a Bachelor of Science (BSc Hons) in Digital Marketing from Anglia Ruskin University, completed from 2020 to 2023, and a Level 3 qualification in Enterprise and Entrepreneurship from Westminster Kingsway College, obtained between 2017 and 2019. Educational background also includes GCSEs from St Edmund’s College, completed in 2017.