Sandra Truesdale

Sandra Truesdale has a diverse work experience spanning over several years. Sandra started their career in the local government as an Accounts Receivable Finance employee from 2005 to 2009. Sandra then joined Awin Global as an Agency Team Leader for Performance Marketing from 2009 to 2011. From 2011 to 2014, Sandra worked at ASOS.com, first as a Global Digital Marketing Optimisation Manager and then as a Global Digital Marketing Manager. In this role, they played a key role in maintaining healthy business operations, exploring new revenue streams, and overseeing global affiliate strategies. Sandra then founded and served as CEO of Clerkenwell London, a lifestyle concept store, from 2014 to 2016. During this time, they spearheaded a large-scale project and was responsible for various departments and event spaces. Their most recent role was at Arcadia Group Ltd, where they worked as the Head of Digital Marketing & CRM from 2016 to 2018. In this position, Sandra formulated strategic plans, enhanced profitability, and led a multidisciplinary team. Sandra is currently working as the Head of Digital Marketing & CRM at Harrods, a position they have held since 2018.

Sandra Truesdale's education history includes obtaining a Higher Diploma in Local Government Studies from the University of Galway, in which they attended from 2005 to 2009. Prior to that, they obtained a Certificate in Cisco Certified IT Engineer from Limerick Institute of Technology from 2004 to 2005. Sandra also holds a Bachelor of Arts (B.A.) degree in Applied Languages with Computing from the University of Limerick, which they completed from 2000 to 2004. Additionally, they spent a year studying abroad at the Universidad de Las Palmas de Gran Canaria, where they earned another Bachelor of Arts (B.A.) degree in Applied Languages with Computing from 2001 to 2002.