Barbara-Cecilia Sarmiento

Barbara-Cecilia Sarmiento is an accomplished marketing professional specializing in email and digital marketing strategies. Currently serving as Email Marketing Manager at Harry Rosen, Barbara-Cecilia previously held the same title at Roots. Prior experience includes working as Senior Digital Strategist at Diamond Marketing Group, where expertise in CRM and database marketing was leveraged for clients like TD and Skip The Dishes. Barbara-Cecilia has also excelled in managerial roles at MLSE, overseeing campaign strategy and budget management across multiple sports brands, while ensuring compliance with regulations. Earlier positions include Digital Marketing Coordinator at the Heart and Stroke Foundation and various support roles in marketing and administration, highlighting a strong background in executing strategic marketing initiatives and driving revenue growth. Barbara-Cecilia holds a Bachelor's Degree from the University of Toronto.