Marketing · Full-time · Piedmont, Italy
Digital Media Campaign Specialist
THE ORGANIZATION
Hart is a full-service, independent brand transformation agency that creates growth for middle-market companies in the new experience economy. For over 60 years, Hart has been a valued strategic and creative partner to brands aiming to reach higher. Our promise of Every Day Greater™ is an outgrowth of our distinctive capability to move audiences from apathy to advocacy by designing and deploying empowering, unified brand experiences. Join us in our never-ending quest to move brands to better places for a better world.
THE ROLE
Join Hart’s Performance Marketing Team as a Digital Media Campaign Specialist. This is a dynamic role geared toward managing digital campaigns across multiple platforms, including SEM, Programmatic, Social, Email, Digital Audio, and others. You’ll play an integral role in campaign execution, optimization and reporting all while learning more about digital media advertising than you wanted to know. This position requires a systematic thinker, a keen eye for detail, strong organizational skills, and a commitment to driving results.
WHO ARE WE LOOKING FOR
Build, launch, and manage the delivery of digital advertising campaigns across a variety of platforms, ensuring alignment with client objectives and KPIs.
Specifically, the ideal person would be able to manage:
SEM campaigns, including keyword and copy development, monitoring, pacing, optimization, and reporting.
Programmatic buying, including forecasting, audience-building, campaign structure, pacing, optimization, and reporting.
Paid Social campaigns, including an understanding of when to use a specific platform, audience creation, choosing the strongest creative option(s), pacing, optimization, and reporting.
Populate web-based visualization tool reports (e.g., Google Data Studio, Tableau) and provide internal teams with performance trends and nuances.
Analyze campaign performance against KPIs, identifying optimization opportunities to improve performance and implementing these optimizations.
Stay updated with industry trends, tools, and certifications, as applicable.
Adhere to workflow processes to ensure deliverables are completed accurately and on time.
EXPERIENCE REQUIRED
PERSONAL SKILLS AND CHARACTER TRAITS
WHAT WE OFFER
We employ great people from an ever-widening variety of backgrounds – not just because it’s the right thing to do but also because we believe that diverse perspectives make our agency stronger and more innovative. If you share our values, come find your place in our community. Meet us on @_hartinc and hartinc.com/careers to learn more.
Hart is an equal opportunities employer and continually seeks to advance the concepts of equal employment opportunity to all applicants and employees. As such, Hart does not discriminate on the basis of race, color, religion, sex, national origin, age, mental or physical disability, or status as a protected veteran. This policy applies to all personnel activities and conditions of employment.