Zach Nelson

Vice President Marketing Strategy at Harte Hanks

Zach Nelson has an extensive work experience in various companies and roles. Zach started their career at Pfizer Consumer Healthcare as an Internal Consultant for eBusiness Strategy. Zach then worked at Wheelhouse Corporation as a Senior Strategy Consultant. Later, Zach joined RAPP as a Management Supervisor, where they led online product launch, lead generation, and CRM efforts for Novartis. Zach also played a key role in expanding the Novartis relationship by bringing in additional brands.

After that, Zach worked at OgilvyOne Worldwide as a Partner and Global Account Director. Zach then joined Digitas as a Vice President of Digital Strategy and Analysis, where they led online strategy and customer experience activities for General Motors and Blue Cross Blue Shield.

Zach also worked at SapientNitro as a Digital Marketing Strategy Consultant, Publicis Modem as a Vice President of Business and Digital Strategy, and Cramer as a Vice President and Head of Corporate Marketing. At DigitasLBi, they served as a Healthcare Strategy Director and Practice Lead, leading strategic services for healthcare clients.

Most recently, Zach worked at Harte Hanks as the Vice President of Marketing Strategy, overseeing relationship marketing programs for various brands such as Sony, Nationwide, Hyundai, AARP, TENA, and Alcon. Zach was responsible for program design, enhancement, and optimization to target large marketing databases.

Zach Nelson obtained their MBA in Marketing, Finance, and Economics from Columbia Business School in the years 1998 to 2000. Prior to that, they completed their BA with Honors and Distinction in Music at the University of North Carolina at Chapel Hill from 1989 to 1993.

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Timeline

  • Vice President Marketing Strategy

    May, 2013 - present

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