Craig Wilkins

Craig Wilkins is a seasoned marketing professional with extensive experience in the toy and entertainment industry. Currently serving as Senior Vice President of Marketing for EMEA, LATAM, and Asia Pacific at Hasbro since January 2015, Craig has held various leadership roles at Hasbro and Hasbro UK, managing significant franchises such as Transformers, Star Wars, and My Little Pony. Previous positions include Marketing Manager, Senior Brand Manager, and Brand Manager, demonstrating a comprehensive background in brand and category management. Craig began their career at Func.nutrition as Brand Manager for Sun Latte Milk. Craig earned a BSc from The University of Auckland in 2004.