Kat Maher-Smith

Kat Maher-Smith is a seasoned brand management professional with extensive experience in leading successful franchises. Currently serving as Vice President of Brand Management at Hasbro since July 2021, Maher-Smith has championed the My Little Pony franchise, launching "My Little Pony: A New Generation," which achieved the #1 position in 86 countries on Netflix, and "My Little Pony: Make Your Mark," ranking in the Top 10 in 90 countries. Previously, as Director of Global Brand Management at Entertainment One UK, Maher-Smith managed global branding for properties including Peppa Pig and Ben & Holly's Little Kingdom, while also contributing to the eOne/Hasbro brand integration. Early career highlights include managing marketing campaigns for the Harry Potter franchise at The Blair Partnership. Maher-Smith holds a First Class Honours MA in American Studies from The University of Edinburgh.