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Michael Zarri

Omnichannel & CX Strategy Director (pharma & Life Sciences) at Havas CX

Michael Zarri has a diverse and extensive work experience spanning over two decades. Michael is currently working at Havas CX as a Customer Strategy Director, specializing in the Pharma and Life Sciences industry. In this role, they oversee the development and implementation of data-driven customer experience initiatives and omnichannel marketing programs.

Prior to their current role, Michael held various leadership positions in reputable companies such as Nestlé, Unilever, XLN, and Serco. At Nestlé, they served as the Head of Digital, CRM, and Consumer Services, where they created and executed the digital strategy for SMA Nutrition in the UK&I market. In Unilever, they were the Head of Consumer Engagement for the European cluster, responsible for customer engagement and omnichannel strategies.

At XLN, Michael joined as an equity holder and worked as the Head of Customer Retention and Loyalty, where they transformed and managed the customer retention and brand loyalty strategy. In Serco, they served as a Client Director, cultivating strong client relationships and delivering exceptional service tailored to each client's needs.

Additionally, Michael has also worked at Liverpool John Moores University, TalkTalk, The Listening Company, Pell & Bales, and CCA International, where they gained valuable experiences in various roles related to customer experience, CRM, and consultancy.

Overall, Michael Zarri's work experience showcases their expertise in customer strategy, digital transformation, CRM, and brand marketing across different industries.

Michael Zarri obtained their Master of Business Administration (MBA) degree from Liverpool John Moores University between 2007 and 2010. Michael'sstudies focused on Business Administration and Management, with a specialization in Marketing.

Location

Brighton, United Kingdom

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Havas CX

Havas CX is as an international network committed to delivering meaningful brand experiences across the entire customer journey. It brings together more than 1,800 people in 25 Havas Villages around the world with key hubs in London, Paris, New York and Mumbai. The network includes 20 of Havas' global agency groups including ekino (digital transformation), BETC FullSix (customer experience), Havas helia (customer engagement) and award-winning leaders in their markets including Langoor, Boondoggle, Gate One, Think Design, Host/Havas, Project House and Intellignos. Havas CX is a powerhouse of experts in every area of digital transformation and design, customer experience and customer engagement, eCommerce and much more.