Daniel Rascón

Daniel Rascón began their career in 2007 as a Coordinador de Mercadotecnia at Cervecería Cuauhtémoc-Moctezuma and later at Grupo PM, S.A. de C.V. In 2011, they joined Havas Media Group, starting as an Account Manager and progressing to roles such as Director de Cuenta, Connexion Manager, Director Digital Regiones, Head Of Affiperf, and currently serves as the Digital Product Director.

Daniel Rascón obtained a Licenciado en Mercadotecnia degree with a specialization in Marketing Digital from Universidad La Salle de Cuernavaca, A.C. between 2002 and 2006. Additionally, they have obtained various certifications related to digital marketing and programmatic advertising from institutions such as Teads Academy, comScore, Inc., and Havas Media Group between 2016 and 2021.