José María Betegón

José María Betegón has a comprehensive work experience in the field of data and business intelligence. José María started their career at SAS in 1995 as a Senior Consultant, working on projects for various leader companies until 2004. José María then moved to Media Planning Group, where they served as a Project Leader, managing projects in areas such as geomarketing, client reporting tools, and productivity improvement until 2011. From 2011 onwards, they joined Havas Media Group, initially as a Business Intelligence Lead and later promoted to Head of Data and BI, where they continue to excel in their role.

José María Betegón obtained a Licenciado degree in Mathematics from Universidad Autónoma de Madrid in 1994, followed by a Curso Aptitud Pedagogica (CAP) from Universidad Complutense de Madrid in the same year. In addition, they obtained various certifications in machine learning, data analysis, and Python from Coursera and Microsoft between 2020 and 2023.