Sarah Ivey

Sarah Ivey is an accomplished strategist with extensive experience in the media and advertising industry. Currently serving as the Chief Strategy Officer for Havas Media Group in North America since December 2021, Sarah focuses on leading strategy, planning, and growth while emphasizing impactful media experiences. Prior to this role, Sarah founded Agents of Necessity Inc., an on-demand strategy agency, providing strategic advice to various clients. At Initiative, from May 2005 to February 2016, Sarah held several key positions, including Global Chief Strategy Officer, where notable achievements included winning significant global accounts and developing a groundbreaking planning operating system. Sarah's career also includes founding and managing a communications planning agency for J&J brands in Canada. Sarah holds an Honours Bachelor of Commerce degree from Queen's University.