Havas Play
Guido Surci is currently serving as Managing Director at Havas Play and Chief Strategy Officer at Havas Media Group Italy. Previously, Guido held the position of Chief Sports & Intelligence Officer at Havas Media Group. With a background in strategic planning and business development, Guido has also held roles at OBE, AssoCom, Audiweb, MPG Italia, MEC, and ACNielsen. With a strong focus on transforming fan passions into brand values and business results, Guido brings a wealth of experience in sports marketing and strategic planning to their current roles. Guido is also a member of the global MediaLab board, contributing to new product development and best practice sharing in the industry.
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Havas Play
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We are Havas Play, Havas Network’s global network dedicated to earning consumers’ attention and creating enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom. We play globally, leveraging our experts across the world in partnerships, influencer marketing, experiential & live events, sponsorships, social media activation & amplification, and branded entertainment. We play differently, with a wealth of data, insights, and connection from our parent brand Vivendi – a global leader in entertainment – in addition to Havas’ 12+ years of proprietary research into what makes brands meaningful. We play responsibly, with a commitment to ethics, sustainability, and inclusivity through the Institute for Advertising Ethics, and a pledge to field Play teams that are as diverse as the audience and fans we strive to reach. We believe that ALL brands can play in passions.