Havas Street
Aramis Martinez currently serves as a Wine Sales Representative at Wine Affairs Group since April 2024, where responsibilities include educating B2B retailers on wine features and benefits and increasing market share in uptown Manhattan and the Bronx. Concurrently, Aramis works as a Wine and Spirits Consumer Educator for both Havas Street and Hart Agency, conducting tastings and creating informative presentations to engage consumers. Previous experience includes roles as a Craft Beer Sales Distribution Representative at TapRm, a Leasing Sales Assistant at Temporary Alternatives, and various positions in client services and sales. Aramis holds a Wine & Spirit Education Trust certification and has a background in operations and customer service.
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Havas Street
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Havas Street is the brand activation division of Havas Formula that is headquartered in Los Angeles. We develop and execute experiential events and face-to-face consumer engagements. Through services including guerilla street teams, on-premise and off-premise sampling, and mobile marketing tours, we enable a brand to establish emotional connections with its target audiences. Representing a spectrum of clients ranging from challenger brands to large conglomerates, Havas Street's three key attributes include an in-house recruiting department; the ability to create seamless integrated programs incorporating activation, PR and social media; and a state-of-the-art online reporting system that allows clients to track ROI.