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Digital Marketing Manager

Marketing · Munich, Germany

Job description

About Us

Hawk is the leading provider of AI-supported anti-money laundering and fraud detection technology. Banks and payment providers globally are using Hawk’s powerful combination of traditional rules and explainable AI to improve the effectiveness of their AML compliance and fraud prevention by identifying more crime while maximizing efficiency by reducing false positives. With our solution, we are playing a vital role in the global fight against Money Laundering, Fraud, or the financing of terrorism. We offer a culture of mutual trust, support and passion – while providing individuals with opportunities to grow professionally and make a difference in the world. 

Your Mission

Hawk is looking for a talented Digital Marketing Manager to join our dynamic marketing team. We’re using cutting-edge AI technology to fight money-laundering, fraud, and other financial crime. Your mission is to execute digital marketing programs that engage with our key audiences around and world and meet brand, MQL, SQL and Pipeline targets.

Your Responsibilities
  • Create and execute international digital marketing plans that enable Hawk to achieve its lead generation, demand generation and brand awareness goals in its target regions
  • Build and optimize paid search programs that drive demand through demo requests and other engagement
  • Optimize Hawk’s digital content and properties to support demand generation and brand visibility through SEO
  • Manage and grow the company’s organic and paid presence on LinkedIn and other appropriate social media channels to generate demand and brand visibility
  • Develop and execute an effective email marketing program, encompassing nurture campaigns, newsletters and other activity
  • Ensure that Hawk is positively represented on the appropriate third-party review and other websites
  • Be responsible for the Hawk website, continually optimizing content and user experience, and leading the next iteration of the site
  • Start every day with the metrics: monitor, analyze, and report on the effectiveness of digital marketing campaigns and optimize accordingly
  • Introduce new digital marketing ideas by keeping up to date on trends and technologies and implement best practices to help drive visibility and MQLs/SQLs/Pipeline
  • Collaborate with the Field Marketing Managers, Content Manager, Product Marketing Manager, Designer, and external web agency to ensure that digital activity is planned and executed effectively
  • Manage budgets with care and precision to ensure maximum ROI 
Profile - You Will Have
  • 5+ years’ experience of Digital Marketing, preferably for a B2B technology organization
  • A solid understanding of key Marketing metrics and a proven track record in delivering on targets, through determination, organization and creative thinking 
  • An obsession with numbers - you get up every day with a desire to look at data, and you’re proactive and quick in drawing conclusions, sharing your ideas, and optimizing campaigns
  • The ability to present digital marketing plans and results to a wide range of internal audiences
  • Proficiency in Google Ads, Google Analytics and LinkedIn advertising is essential (certifications are preferred)
  • Experience of Hubspot would be an advantage
  • Excellent written English (proficiency in German is a plus)
  • The ability to lead and inspire a team, whether direct reports or external agencies
  • Exceptional organizational capabilities and a strong eye for detail 
  • Self-motivation, proactivity and drive
  • Experience in the financial services sector would be an advantage

Perks & Benefits

  • Competitive salary
  • Personal development budget up to €1,000/year. (e.g., online courses, coaching, German classes, certifications)
  • Gym membership subsidy
  • 27 paid holidays annually + 1 day per each additional full year of remaining in the company, up to a maximum number of 30 days of holidays per year
  • 4 weeks “working from anywhere” per year in selected countries
  • MVG monthly commuting ticket subsidy (public transportation)
  • Flexible working hours and home office possibilities
  • Healthy drinks, snacks, and a weekly fruit basket in the office

Why Us

  • the “World’s Top 100 AI Fintechs” and “Top EU Startups to Watch.”
  • You will be at the center of a fast-growing, high-tech startup using the latest Cloud technology, AI (Artificial Intelligence), and machine learning.
  • You will be part of an incredibly diverse and international team of 20+ nationalities across offices in Europe, the USA, and beyond.
  • You will have a high degree of collaboration, ownership, and autonomy. Your work matters! 
  • Your work will drive innovation and positively impact our society globally. We fight financial crime and aim to prevent 1.6 trillion USD from being money-laundered worldwide annually. 
  • Our modern tech stack includes Kafka, Elasticsearch, AWS, MongoDB, Kubernetes, ArgoCD, Java 11, Spring, Python, React, and others.

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