Ashley Laster

Ashley Laster joined Hawthorne Residential Partners in 2010 and serves as the Director of Branding and Creative Initiatives. In this role, she is responsible for creating, designing, and implementing creative branding and marketing strategies to elevate Hawthorne’s company and property brands as well as enhance the customer’s experience at every touchpoint. Previously in her time with Hawthorne, Ashley held a variety of on-site management and marketing positions. During this time, she has helped to shape Hawthorne’s marketing and branding initiatives by implementing innovative leasing tools, critically assessing optimization opportunities, and developing marketing strategies across the portfolio. Her well-rounded history of over 15 years in this industry allows her to better serve Hawthorne’s teams with a unique understanding of each level.