John Siegman

John has 30 years of experience playing with good and bad data. John’s career has focused on making better data and making better, more profitable, decisions with better data. John started at San Diego Gas & Electric as a market researcher and modeler, then moved onto Equifax National Decision Systems to focus on geodemographic and geofirmographic data and models. Fifteen plus years were spent in the geospatial realm – with an emphasis on spatial risk and taxation data – covering utilities, insurance, government and gas & oil for Pitney Bowes and CoreLogic. John holds a MBA from San Diego State University in Marketing & International Business and a Bachelor’s in Marketing & Transportation from the University of Maryland.