Sophia Hwang-Judiesch

Sophia Hwang-Judiesch is President of The Bay & Hudson’s Bay. With more than 25 years of experience across retail, wholesale and e-commerce operations, Sophia isa highly-effective retail leader with a strong track record of driving growth, market share acquisition, and enhancing the omni-channel customer journey. Prior to joining Hudson’s Bay in 2022, Sophia wasVice President of Strategic Initiatives at Ulta Beauty, where she led the build and launch of Beauty@Target, and managed 13 workstreams, including: Merchandising, MP&O, Store/Service Operations, E-commerce, and Supply Chain.Previously, Sophia served as Senior Vice-President at Carter's Oshkosh, as well as in leadership roles at Esprit.