Melissa Izydorski

Melissa Izydorski is a seasoned marketing professional with extensive experience in product and acquisition marketing, particularly within the health and insurance sectors. Currently serving as a Product Marketing Manager at HBF Health since August 2018, Melissa leads targeted product propositions through the customer journey. Previous roles include Acquisition Marketing Manager and Marketing Manager for HBF's General and Life Insurance portfolio, where strategic integrated marketing plans were developed in collaboration with underwriting partners such as IAG and Zurich. Melissa's earlier experience includes senior positions at Lotterywest and St John Ambulance (WA), focusing on brand development and campaign management for various products and services. With a Bachelor of Commerce in Marketing and Business Law from Curtin University, Melissa has a strong foundation in marketing principles and strategies.