Dan Mahoney

Director, Digital Marketing at HBK CPAs & Consultants

Dan Mahoney has a diverse work experience spanning various industries. Dan started their career in 2007 as an Assistant Manager and Inside Sales Representative at FedEx. From 2010 to 2014, they worked at EDMC as a Manager of Account Management, where they led the redesign of The Art Institutes' main website, resulting in significant inquiry growth.

In 2014, Mahoney joined Thermo Fisher Scientific as a Business Development Manager and later became the Manager of Digital Marketing. Dan achieved notable accomplishments such as improving targeting strategies for catalogs and onboarding the European Digital Marketing team onto the Marketing Automation Platform.

From 2017 to 2019, Mahoney worked as the Director of Marketing at DDI | Development Dimensions International. During their tenure, they successfully launched a major branding redesign and reinvented the lead scoring and routing process, leading to increased website traffic and conversion rates.

Most recently, Mahoney served as the Senior Manager of Customer Experience at GNC in 2019 and transitioned to their current role as the Director of Digital Marketing at HBK CPAs & Consultants in 2021.

Dan Mahoney has a Bachelor of Science degree in Marketing from Robert Morris University. Dan also holds an Associate of Science degree in Information Technology Support and an Associate of Science degree in Marketing Management, both obtained from the Community College of Allegheny County.

In terms of additional certifications, Dan Mahoney has completed various courses and programs. Dan has obtained certifications such as HubSpot Sales Software, Inbound, HubSpot Marketing Software, Learning Google Tag Manager, Conversational Marketing Certification from Drift, Google Ads - Measurement Certification, Google Ads Display Certification, Google Ads Video Certification, Google Analytics Individual Qualification, Shopping Ads Certification, Google Ads Search Certification, Digital Garage: Fundamentals of Digital Marketing Certification, ABM Certification: Expert from Demandbase, Targeted Selection Interviewer from DDI | Development Dimensions International, Hubspot Email Marketing Certification, and Certified Tester Foundation Level (CTFL) from ASTQB - Official Page - American Software Testing Qualifications Board. Dan has also completed a Content Marketing Certification from HubSpot, but the specific details are not provided.

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Timeline

  • Director, Digital Marketing

    January, 2021 - present