Alexandra Valentina Banciu

Alexandra Valentina Banciu is an accomplished marketing professional with extensive experience in demand generation and strategic marketing roles across various industries. Currently serving as the Head of Demand Generation at HBK - Hottinger Brüel & Kjær since March 2024, prior positions include Senior Product Owner at Coloplast and a strategic sabbatical focused on leadership development and market analysis. Alexandra has demonstrated exceptional leadership as the Demand Generation Team Lead at SumUp, where notable achievements included a 32% increase in leads and a 37% growth in the pipeline. Marketing expertise extends to roles at BCN3D Technologies, Ultimaker, and Oracle, emphasizing successful campaign management, marketing automation, and analytics that drive business growth. Academic credentials include a Master's degree in Online Marketing from Academia de Studii Economice din București and a Licentiate degree in Political Science from the University of Bucharest.