Russell Cook

Russell Cook is a seasoned entrepreneur and business leader with extensive experience in the health and wellness as well as tech sectors. As Co-Founder and President of FitOn since October 2018, Russell has helped develop a leading platform for preventative care aimed at enhancing consumers' health and wellness journeys. Previously, as Founder and President of AllTrails, Russell built a prominent digital network for outdoor enthusiasts, which was sold to Spectrum Equity in September 2018. Russell played a pivotal role as Founder and CEO at Postmates Inc., driving significant growth and operations while increasing the company's workforce and revenue. Additional experience includes a strategic focus on growth at BeRecruited and various roles at Microsoft Corporation, alongside ownership of Developers Network, Inc. Russell holds a BSE in Electrical Engineering, Computer Science, and a minor in Economics from Duke University, complemented by participation in a Marketing Leadership Recruit Program at The University of Queensland.