Shruthi K O

Shruthi K O is a skilled data professional with a focus on sales and product analytics, currently serving as Lead Data Scientist at HDFC Life since August 2021. In this role, Shruthi has driven a campaign to cross-sell to existing customers and consulted on partner data systems to enhance life insurance product sales. Previously, as a Senior Business Analyst, Shruthi performed cluster analysis to identify customer segments, modified KPIs for sales performance, and developed tools to optimize sales resource allocation. Earlier experience includes managing a Data Governance project and various roles in graphic design. Education includes a Post Graduate Diploma in Management from Great Lakes Institute of Management and a Bachelor’s degree in Visual Communication.