Alpesh Koswala

Alpesh Koswala is a seasoned marketing professional with extensive experience in digital marketing and campaign management. Currently serving as the Head of Martech & Campaign Management at HDFC Securities since April 2023, Alpesh is responsible for creating integrated marketing campaigns, supervising their execution, and analyzing data to enhance future results. Previous roles include Assistant Vice President of Campaign Management and Analytics at 5paisa, where strategic planning for marketing campaigns was paramount, and Digital Marketing Specialist at Aditya Birla Group, where Alpesh significantly increased user engagement and acquisition. Alpesh's early career includes senior roles in digital marketing at HDFC Bank and ICICI Bank, focusing on managing digital platforms and implementing effective marketing strategies. Alpesh holds an MBA in Marketing and a Bachelor of Engineering in Electronics & Telecommunication from the University of Mumbai.