Eduardo Diaz is an experienced professional in customer insights and analytics, currently serving as Senior Manager of Customer Insights at HD Supply since 2016, where responsibilities include directing a team focused on the Voice of the Customer program and market research across six B2B verticals. Prior roles include Senior Manager of Insights & Analytics at Aaron's, Inc., overseeing marketing insights for 2,000 stores, and Senior Manager at The Coca-Cola Company, where efforts enhanced shopper insights and improved marketing plans for grocery retailers. Eduardo's earlier experience also includes positions at Travelport as a Product Planning Strategist and Bain & Company as a Consultant. Eduardo holds an MBA in Strategy and Entrepreneurship from Stanford University Graduate School of Business and a BAS with a double major in Economics and Computer Science from Stanford University.
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