Adrian Pritchard

Adrian Pritchard is an experienced e-commerce professional with over 15 years of expertise in driving digital transformation and growth for global brands. Currently serving as Global Head E-Commerce at HEAD since August 2020, Adrian is responsible for e-commerce operations worldwide. Previous roles include Director of eCommerce at DENHAM the Jeanmaker, Digital Strategist and Consultant at Digimerce, and Global E-Commerce Manager at ECCO Shoes, where operational excellence was achieved across various global markets. Notable positions also include Head of E-Commerce at Under Armour, E-Commerce Manager at Scotch and Soda, E-Commerce Director for Crocs Europe, and Online Marketing Director at Blinck. Adrian began a career in online marketing as Head of eCommerce at Interflora and Online Marketing Manager at Egg. Adrian holds a degree in European Business Studies from Oxford Brookes University.