Martin Sparey

Martin is a technology comms specialist, with over a decade of experience working in the sector. His client experience spans a range of B2B technologies from SaaS, cloud, analytics and infrastructure to data management, connectivity and security. Building campaigns on clients varying from challenger brands to large multinationals, he has a strong ability to understand clients’ needs and create engaging and powerful narratives that cut through the noise, reaching target audiences and influencing their decisions – leading to tangible business outcomes. Martin joined us from Hotwire, where he led its B2B Tech comms practice, helping clients articulate complex technologies and value propositions across multiple channels.

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