Sarah Casden

Sarah Casden is a seasoned marketing professional with extensive experience in brand strategy and content marketing, serving as the Director of Brand and Content Marketing at Headspace since April 2023. Previous roles at Headspace included Director of Global Paid Media & Content Marketing, as well as leadership positions focused on paid media across both D2C and B2B sectors. Casden co-founded HelloWellness, an omni-channel marketing agency for the health and wellness sector, and held significant positions at Roku Inc., Tumblr, Taykey, and Optimedia, where expertise in digital marketing and strategic partnerships drove substantial revenue growth. Casden holds a BS in Marketing from the University of Wisconsin-Madison and has additional qualifications in culinary nutrition and health coaching.