Cathleen Wells

Cathleen Wells is a seasoned professional with extensive experience in user experience, marketing, and analytics. As the Director of User Experience at Healthfirst since September 2021, Cathleen has leveraged skills developed in previous roles, including Director of Analytics at Butler/Till and Vice President of Marketing Technology, Strategy and Solutions at Dixon Schwabl Advertising, where a talented team was built to address complex marketing challenges. Additional experience includes serving as Director of Marketing and Web Development at Highland Hospital, where branding and campaign management were key focuses, and as CEO of Caboom, where market research and product development were pursued. Cathleen also held the role of Director of Marketing at My Brands, achieving notable sales increases, and Associate Director of Communications at the University of Rochester, managing extensive marketing efforts for numerous events. Education includes an MBA in Entrepreneurship and Corporate Strategy from the University of Rochester - Simon Business School and an MFA in New Media Design from the Rochester Institute of Technology.