Sarah Stensrud serves as the Director of Membership at the Health Industry Distributors Association (HIDA), focusing on membership retention and engagement strategies. Prior to this role, Sarah held various senior marketing positions, including Senior Marketing Manager at Dentsply Sirona, where strategic marketing efforts attracted over 4,000 attendees to the Dentsply Sirona World conference. Previous experience includes leadership in marketing roles at Coats and Husqvarna Group, as well as foundational positions in media buying at Hellman and Mudd Advertising. Sarah's educational background includes a Bachelor of Arts in Public Relations and Marketing from the University of Northern Iowa and an Associate of Arts from Scott Community College.