Digital And Social Media Marketing Manager

Are you a digital marketer looking for a career opportunity at a fast-growing company where you can make a difference in your clients’ and people’s lives? We are looking for someone to develop, activate, and measure multi-channel digital and social media for our growing roster of medtech, biotech and digital health clients.

Health+Commerce is a rapidly growing healthcare marketing and communications agency with practicing professionals throughout the country. Our clients range from small startups to midsize public firms and large Fortune 500 companies. We’re looking for creative, strategic, self-starters with a strong foundation of marketing principles and digital and social best practices – and the curiosity to continue learning and growing with us.

We value our employees and our collaborative culture, offering team members flexibility, benefits, development opportunities and the chance to work with a team of smart, committed and fun individuals.

This will be a hybrid role that requires the employee to be within a commutable distance from our main locations:

• San Francisco, CA

• Los Angeles, CA

• San Diego, CA

• New York, NY

• Philadelphia, PA

• Chicago, IL

• Denver, CO

• St. Louis, MO

Responsibilities:

• Staying current on the ever-evolving digital and social media marketing landscape and providing updates on emerging trends to internal teams and clients

• Developing a strong understanding of client goals and objectives, target audiences, and business drivers

• Translating market research, performance data, and industry trends/best practices into meaningful insights and strategic recommendations for B2B/B2C lead generation, demand generation, and brand-building digital marketing programs

• Developing and executing multi-channel digital marketing plans that stand alone or are part of larger, integrated marketing communications plans developed collaboratively with public relations and marketing colleagues across the agency

• Driving content creation for a variety of channels, from social media and digital ad platforms to emails, corporate websites and landing pages

• Using DIY software to create simple imagery, motion graphics and videos, and managing creative partners (graphic designers, animators, web developers, copywriters etc.) for more complex projects

• Collaborating effectively with marketing, public relations, and creative services colleagues

• Measuring and analyzing campaign performance and leveraging insights for campaign optimization

• Managing projects from inception through execution, mapping steps, aligning resources, and elevating roadblocks as necessary to ensure on-strategy, on-time, on-budget delivery

• Confidently presenting digital marketing plans and progress updates to clients

• Lending digital marketing expertise and creative ideas to new business brainstorms and pitch planning

• Mentoring early-career digital marketing teammates

• Provide strategic counsel and technical guidance to colleagues and clients.

Requirements:

• Bachelor’s Degree in Marketing, Communications or related field
• 5-7 years of previous work experience in digital and social media marketing
• 3+ years of experience in marketing for healthcare businesses (medtech, biotech, or digital health, agency experience preferred)
• Mastery of digital marketing strategy and content creation best practices and passion for exploring evolving trends and opportunities to support client objectives
• Familiarity with execution of paid digital campaigns (including paid search, paid social, digital display, and native advertising), search engine optimization, email campaigns, and influencer engagement programs
• Familiarity with the business applications of a wide variety of social media channels: Facebook, Instagram, LinkedIn, Twitter, TikTok and more
• Strong short-form copywriting skills, with ability to flex style to reflect the client’s brand voice and meet the needs of a variety of audiences (investors, physicians, patients, general public etc.)
• An eye for great design, understanding of basic design principles, and ability to effectively work with creative partners
• Excellent problem-solving skills and attention to detail
• Ability to form strategic recommendations and program optimizations based on data, industry trends, and best practices
• Record of success effectively managing time, budget trackers, and project work plans to ensure deadlines are met
• Ability to clearly communicate ideas and project updates to colleagues and clients
• Demonstrated success managing B2B and/or B2C digital and social media
• Agility to drive small pilot programs, large multi-channel initiatives, and many opportunities in between
• Willingness to embrace a culture of continuous learning and maximize the opportunities provided by a growing organization
• Flexibility, self-motivation and record of success working in deadline-driven environment
• Proficiency in Microsoft Office applications