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Emily Caponetti

Senior Manager, Client Acquisition Marketing at HealthEquity

Emily Caponetti is a seasoned marketing professional with extensive experience in client acquisition and demand generation. Currently serving as Senior Manager of Client Acquisition Marketing at HealthEquity, Emily utilizes expertise in B2B prospect engagement and digital sales process transformation. Previous roles include Assistant Vice President of Segment Marketing at U.S. Bank, where strategic influence led to the successful implementation of digital marketing tactics for significant revenue-generating accounts, and Integrated Marketing Manager at Ameriprise Financial Services, where Emily contributed to a successful brand evolution campaign. Emily's diverse background also includes leadership in civic engagement training at Wellstone Action and public affairs management at Planned Parenthood of South, East and North Florida. An American University graduate with a Bachelor of Science in Business Administration, Emily also studied international relations at Ulster University in Northern Ireland.

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