Alexa Pipia

Associate Social Media Director at Healthline

Alexa Pipia has a diverse and comprehensive work experience in the field of social media and content creation. Alexa currently works as an Associate Social Media Director at Healthline Media, where they oversee social media strategy efforts for various platforms. In this role, they have successfully increased Healthline's Instagram following by 48% and Healthline's TikTok following by 124% within a year.

Prior to their current position, Alexa worked as a Freelance Writer, where they interviewed, researched, and reported on fitness and health stories for reputable publications such as Greatist, Women's Health, and Paceline. Alexa has a versatile writing style, being adept in SEO, e-commerce, personal essays, experimental, and feature stories.

Previously, Alexa was a Social Media Manager at NYLON & Elite Daily at BDG, where they strategized and curated content for their highly-followed Instagram accounts. Alexa also assessed analytics for IG Feed, IG Story, and IG Reels.

Furthermore, Alexa gained valuable experience at Rolling Stone as a Social Media Editor, where they managed the site's social platforms and increased its Instagram following. Alexa also held roles such as Audience Development Coordinator and Assistant Social Media Editor during their time at this company.

Alexa also contributed their skills as an Editorial Producer at Vogue, where they built numerous posts per week for the fashion website and applied SEO techniques to articles. Additionally, they delegated tasks to copy editing and research staff.

Alexa began their career at Business Insider as a Lists Intern, where they reported, researched, and generated lists and rankings. Their work garnered millions of views. Alexa also started as an Editorial Intern at Cosmopolitan.com, where they wrote breaking news stories, contributed ideas to Instagram content, and assisted with transcription and fact-checking.

Other notable positions include Editorial Intern at Fathom: Travel, where they produced content and managed social media for the travel website, and Academic Marketing Intern at Bloomsbury USA, where they corresponded with reviewers and customers and posted reviews to the company's website. Alexa also worked as an Editorial Intern at Sterling Publishing, where they reviewed manuscripts, wrote reports recommending publication, and conducted research on book sales and competing titles.

Overall, Alexa Pipia possesses a rich and diverse work history, showcasing their expertise and skills in social media management, content creation, writing, and editorial tasks across various industries.

Alexa Pipia holds a Master's degree in Journalism from the Craig Newmark Graduate School of Journalism at CUNY, which they obtained from 2014 to 2016. Prior to that, they earned a Bachelor of Arts (B.A.) in Communication and Media Studies, along with Anthropology, from Fordham University between 2010 and 2014. Alexa completed their high school education at Lynbrook Senior High School, obtaining a High School Diploma from 2006 to 2010.

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Previous companies

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Timeline

  • Associate Social Media Director

    November, 2022 - present

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