Jessica Cates

Jessica Cates is a seasoned professional with 15 years of experience in content marketing, specializing in B2B SaaS and real estate. Currently serving as the Senior Content Marketing Manager at Hearsay Systems, Jessica also operates a freelance venture as a Senior Writer, Editor, and Content Strategist. Previous roles include Senior Manager of Demand Generation at Side, where strategic initiatives were developed to drive business growth, and Content Marketing Manager at Home Bay, focusing on targeted content strategies. A strong background in inbound marketing is evident from roles at Zurple and Z57 Internet Solutions, alongside early experience in program administration and communications at The Anthony Robbins Foundation. Jessica holds a Bachelor of Arts in Communication Studies and Psychology from the University of Nebraska-Lincoln.