Abigail Southan

Abigail Southan is a seasoned Senior Ecommerce Editor specializing in fashion and beauty at Hearst UK since April 2019, where responsibilities include leading ecommerce strategies, advising brands on SEO, and producing content for ten major titles, including Harper’s Bazaar and ELLE. Prior to this role, Southan served as an eCommerce Style Writer at News UK, where editorial responsibilities encompassed content innovation, revenue tracking, and guiding junior writers. Abigail's freelance work includes notable interviews and features for distinguished publications such as Man About Town and I-D. Educational background includes a Bachelor's degree in History from the University of Bristol and a Master’s Degree in Fashion Journalism from the University of the Arts London.