Hearst UK
Carmen Lam currently serves as the Head of Yield at Hearst UK since January 2020, following a role as Sky AdSmart Yield & Inventory Manager at Sky from November 2017 to December 2019, where responsibilities included project management of data visualization tool migrations and analysis of big data sets to enhance revenue. Prior experience includes working as EMEA Pricing & Inventory Manager at BBC Studios from February 2014 to November 2017, focusing on launching new products, optimizing reporting systems, and yield analysis. Earlier positions include Pricing & Inventory Executive and EMEA Pricing & Inventory Assistant, along with Finance Assistant at Chapter One Restaurant, where Carmen was involved in financial reconciliations and general office operations. Carmen Lam holds a Bachelor of Science in Business Management from the University of Surrey.
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Hearst UK
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Hearst UK is a leading premium content and experience business. We publish a portfolio of market-leading brands including ELLE, Good Housekeeping, Country Living, Harper’s Bazaar, Cosmopolitan, Prima, Red and Esquire. Our digital brands reach half of UK women and one in three of UK men every month, and our trusted content engages them wherever they are. We circulate over 21 million magazines a year, we reach on average 21.1 million UK digital unique users per month and have more than 32.4 million follows via our social media platforms. Hearst UK’s experiential division brings our flagship brands to life through immersive physical and digital experiences, and connects with our audience through a programme of bespoke events aligned to our brands including Good Housekeeping Live, Country Living Shows, ELLE Style Awards, Harper’s Bazaar Women of the Year Awards and the Bazaar at Work events franchise. Our licensed brand extensions include Good Housekeeping sofas, Country Living paint and Cosmopolitan furniture. We also have a growing operation offering accreditation through our state-of-the-art testing facility at the Good Housekeeping Institute, which is celebrating its centenary year in 2024.