Johnson Liu

Johnson Liu is a seasoned professional with a rich background in customer data analysis and marketing, currently serving as a Senior Customer Data Analyst at Heartland Bank LTD since April 2022. Key achievements include establishing customer journey maps, improving marketing effectiveness through data-driven strategies, and enhancing digital experiences. Additionally, Johnson balances this role with responsibilities as an Army Reservist Medic in the New Zealand Defence Force since December 2023, where training includes first aid and leadership. Previous experience includes senior roles at 2degrees and Vodafone New Zealand, where Johnson honed skills in campaign execution and customer insights, complemented by foundational experience at the University of Auckland in teaching and mentorship. Johnson holds a First Class Honours degree in Marketing from the University of Auckland.