James Hinkle, MBA, currently serves as the Sales Director for Bulk Ingredients at Heartland Food Products Group, focusing on SPLENDA Stevia since March 2024. Prior to this role, Hinkle was the North American Director of Distribution Channel Sales at Primient from March 2022 to April 2024, and held the title of NOAM Director of Distribution Channel Sales at Tate & Lyle from November 2019 to March 2022, where a Go to Market strategy was developed. Hinkle's career includes significant leadership positions such as Vice President of Sales at Kanbo International and various roles at Tate & Lyle, emphasizing sales growth, financial management, and strategic planning. Hinkle began professional experience in finance and accounting at Cardwell Companies and the Illinois Agricultural Association, along with serving as an Equipment Operator Petty Officer in the US Navy Reserve. Hinkle holds an MBA from the University of Tennessee and a BA in Accountancy from Eastern Illinois University.