Arelí Jazmin Lopez

Arelí Jazmin Lopez is an experienced marketing science professional currently serving as Associate Director at Hearts & Science since January 2020, where responsibilities include leading audio measurement initiatives and conducting research to enhance connections with multicultural and LGBTQIA+ audiences for HBO Max. Prior roles include Supervisor and Senior Media Analyst, where Arelí successfully executed measurement plans and strategic analyses. Previous experience includes working as a Media Analyst at Conill Advertising, providing media insights for notable brands such as Toyota and T-Mobile, and starting in client relations and social media development roles at Allstate. Arelí holds a Bachelor’s Degree in Political Science and Sociology from UC Santa Barbara.