Cassidy Meredith currently serves as General Manager at Hearts & Science and as Sports Marketing Advisor at Omnicom Media Group, a position held since August 2022. Previously, Cassidy held multiple leadership roles at Drum from March 2018 to August 2022, including Managing Partner, Head of Client Services, and Group Account Director. Notable experience also includes serving as Senior Account Director and Account Director at Spark PR & Activate from January 2014 to March 2018, working with clients such as Unilever and adidas. Cassidy has also been a Senior Consultant at Eleven PR and Whybin TBWA, with key clients including Sony PlayStation and ANZ. Additional experience includes a role as Media and Public Relations Advisor for the Tamaki Transformation Programme and as Sales and Marketing Consultant at Harcourts. Cassidy holds a Post-Graduate Diploma in Public Relations and Communications from Auckland University of Technology and a Bachelor of Arts in English, Politics, and Management from The University of Auckland.