Rasha Rteil

Rasha Rteil is a seasoned marketing and digital transformation leader with extensive experience in the financial and digital marketing sectors. Currently serving as the Managing Director at Hearts & Science since September 2022, Rasha previously held significant roles such as Head of Marketing Strategy & Development at Abu Dhabi Commercial Bank, where oversight of marketing programs aimed at enhancing business and brand value was paramount. With a strong foundation in digital strategy, Rasha led eCommerce and digital transformation initiatives at Reprise Digital - MENA and served as Regional Director at IPG Mediabrands, focusing on data-driven marketing and continuous transformation. Rasha’s career spans various impactful positions, from overseeing product innovation at UM Worldwide to fostering creativity as Regional Invention Director at Mindshare. Rasha holds advanced education credentials from prestigious institutions, including Stanford University and MIT Sloan School of Management, complemented by a Bachelor's degree in Communication Arts and Media from the American University of Science and Technology.