Sandra Medina

Sandra Medina is a skilled professional with extensive experience in media management, currently serving as a Supervisora at Hearts & Science since August 2018. Prior to this role, Sandra worked at PepsiCo from 2006 to January 2018, where responsibilities included media planning, buying, and analysis, with a focus on beverages and key accounts. As a Media Executive at PepsiCo International México from 2015 to 2018, Sandra managed national and regional television investments, negotiated with television networks, and generated detailed reports on audience metrics. Earlier, from 2009 to 2015, Sandra also handled media for categories including biscuits, foods, and nuts & seeds. Sandra holds a degree in Communication and Journalism from FES Aragón - UNAM, completed in 2006.