Shannon Kang

Shannon Kang is an experienced marketing professional currently serving as Associate Director of Marketing Sciences at Hearts & Science, managing digital analytics for Warner Bros' theatrical account. Shannon leads digital analytics teams in establishing measurement frameworks for a substantial annual media budget, implements exhibitor partnerships, and drives significant increases in ticket sales and box office revenue. Prior to this role, Shannon held positions including Marketing Science Supervisor at Hearts & Science and Business Intelligence Senior Associate at Mindshare, where Shannon developed strategic measurement and reporting practices for major clients like Facebook. With a Bachelor’s degree in Business Marketing from the University of California, Riverside, Shannon has honed skills in data analysis, campaign performance monitoring, and client relationship management across various reputable organizations in the marketing and media landscape.