Gitti Crowley, MBA

Gitti Crowley, MBA, is an experienced marketing professional with a track record of success in various industries. Gitti currently holds the position of Head of US Marketing at hearX Group, starting in 2023. Prior to that, they served as the Director of Consumer Marketing at Ironwood Pharmaceuticals from November 2021 to May 2022.

From 2018 to 2021, Gitti worked at Bose Corporation as the Global Marketing Lead for the Health Division. In this role, they led category creation, branding, and global marketing strategies. Gitti also played a key role in the development and launch of Bose SoundControl Hearing Aids, the company's first medical device product.

Before joining Bose, Gitti held the position of VP of Marketing and Business Development at Decas Cranberry Products Inc. from April 2016 to October 2017. During their tenure, they laid the groundwork for accelerated retail revenue growth and successfully launched a new all-natural, non-GMO cranberry orange product.

Prior to that, Gitti worked at SharkNinja as the Senior Marketing Director for New Products - Hard Floor & Garment Care from May 2014 to May 2015. Gitti directed new product innovation, developed product roadmaps, and managed marketing activities for a $300M portfolio.

From 2011 to 2013, Gitti was the Marketing Director - Consumer and Retail at Novartis. In this role, they strengthened the retail channel and client marketing and led branding and consumer strategy development for a new vaccine.

At Tribe Mediterranean Foods, Gitti served as the Vice President of Marketing from June 2009 to October 2010. Gitti was responsible for growing the company's marketing function from scratch and overseeing strategic planning and consumer affairs.

Before that, Gitti was the Vice President of Marketing at HiWired from October 2007 to August 2008. Gitti maximized key segment and PR/Internet opportunities and led successful new product launches.

Gitti's earlier experience includes roles at Gillette - Procter & Gamble as an Associate Marketing Director. Gitti led the global launch of Oral-B Triumph and grew the shave care product market share to achieve category leadership.

Gitti began their career as the Marketing Director at The Madison Square Garden Company, where they oversaw direct-to-consumer marketing for theatricals and promoted kids properties.

Throughout their career, Gitti has demonstrated strong leadership skills, strategic thinking, and a focus on driving business growth through innovative marketing strategies.

Gitti Crowley, MBA, holds a Master of Business Administration (MBA) degree in Business Administration and Management, General from The University of North Carolina Chapel Hill. Prior to obtaining their MBA, Gitti earned a Bachelor of Arts (B.A.) degree in International Relations and Affairs from The George Washington University. Gitti also pursued studies in German Language and Literature at The University of Heidelberg. The exact start and end years of Gitti's educational pursuits are not specified.