Gary F. Gebhardt

Gary F. Gebhardt currently serves as the Marketing Department Director at HEC Montréal, a position held since June 1, 2022, overseeing a team of approximately 30 full-time and nearly 40 adjunct professors. Prior to this role, Gary held various academic positions, including Associate Professor of Marketing and Assistant Professor of Marketing at the University of South Florida. Gary has contributed to significant editorial roles with the International Journal of Research in Marketing and served on the Editorial Review Board for the Journal of Marketing. Professional experience spans roles in consultancy and management across notable firms such as Motorola and Price Waterhouse. Gary holds a PhD in Marketing from Northwestern University, an MBA from Case Western Reserve University, and a BS in Accounting from The University of Akron.