Launched in March 2011 as Rawr Denim and reborn as Heddels in October 2015, Heddels is the most comprehensive online resource for quality clothing and accessories surrounding raw denim. By providing story-rich content and powerful tools that go beyond the visuals, we have been able to help millions of people make more intelligent raw denim and lifestyle decisions.

The foundation of our website is our range of useful, in-depth content. From timely product releases and special weekly segments to educational guides and thought provoking editorials, we cover every facet of the wonderful fabric.

We also supplement our repository of articles with robust tools. The Scout helps denim heads find the ideal pair of jeans out of a database of 4,000 raw denim jeans and the Store Guide aids readers in finding a retailer based upon location and/or a particular brand.

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