Ian Björkdal

Chief Marketing Officer at Hedvig

Ian Björkdal is the current Chief Marketing Officer at Hedvig. Prior to their current position, they served as Marketing Director at Klarna from September 2019 to August 2021. Ian was responsible for site development requirements and testing during their time at Klarna. Before their time at Klarna, Ian served as Head of Integrated Marketing at SAS - Scandinavian Airlines from November 2013 to September 2019. Ian was responsible for SAS global advertising strategy, brand and performance marketing, agency contracting and media buying during their time at SAS. Ian also led a team of 9 data-driven brand builders. Prior to their time at SAS, Ian served as Key Account Manager at Dechra Veterinary Products from September 2012 to October 2013.

Ian Björkdal completed a Bachelor of Business at Bond University, with a focus in international business and marketing. Prior to that, they completed a high school diploma at Europaskolan Strängnäs, with a focus in social sciences and economics.

Some individuals on their team include Carl Lager - Growth Marketing Director, Carsten Müller - Country Manager Denmark, and Désirée Maurd - Communications Director. Their manager is Lucas Carlsén, CEO & Co-Founder. Some of their coworkers include Alexander Gernandt Segerby - VP, Product, Fredrik Fors - COO & Co-Founder, and Sara Bärneman - Chief People Officer.

Links

Timeline

  • Chief Marketing Officer

    June, 2022 - present

  • Marketing Director

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