Andrés Aranda Cárceles

Andrés Aranda Cárceles currently serves as an Analista de datos in Mercados y Competencia at Hefame since April 2024. Prior to this role, Andrés spent eight years at ELPOZO ALIMENTACION, S.A., where positions included Category Management Coordinator and Category Manager, focusing on client-specific assortment recommendations and commercial KPI dashboards using Power BI. Earlier experience includes roles as Product Manager Jr at Lácteas García Baquero, Marketing Trainee at Hero España, S.A., and an assistant in the Departamento de Comercialización e Investigación de Mercados at Universidad de Murcia, contributing to consumer behavior research. Andrés holds a Master's degree in Marketing and Commercial Management from ESIC Business & Marketing School and a Bachelor's degree in Business Administration from Universidad de Murcia.