Azucena Chavez Cervantes

Azucena Chavez Cervantes has extensive experience in category management and commercial leadership, currently serving as Category Management Leader Six and Regional Commercial Manager at HEINEKEN MÉXICO since November 2016. Previously, Azucena held various roles at Farmacia Guadalajara from July 2011 to November 2016, including Buyer/Planner and Category Analyst, where duties encompassed category administration, product analysis, and supplier negotiations. Additional experience includes roles at FIRA and Grupo Herso, focusing on market advisory and credit management, as well as an internship at Walt Disney World. Azucena holds a Bachelor's degree in Business Administration from Tecnológico de Monterrey and an MBA in Logistics from Universidad Tecmilenio.