Elia Rosales

Elia Rosales is an accomplished professional with extensive experience in trade marketing and commercial capabilities across various industries, currently serving as Trade Marketing Director at HEINEKEN MÉXICO since December 2021. Previously, Elia held the position of Director of IBS LatAm at Mondelēz International, focusing on enhancing digital capabilities for sustainable growth. A career at Coca-Cola FEMSA spanned several roles from Director of COE Channel and Commercial Capabilities to Director of Key Accounts and Modern Trade, where responsibilities included developing digital capabilities and leading modern trade strategies in Latin America. Earlier experience includes serving as Director Comercial at Jugos del Valle and various managerial roles at Coca-Cola FEMSA. Elia holds a Bachelor's degree in International Business from Tecnológico de Monterrey and has pursued multiple leadership and digital transformation programs at prestigious institutions, including MIT and Harvard Business School.